The Problem:
Chaco’s sandal replair program, known as ‘Rechaco’, has a very dated submission form and the Rechaco team and customer service were dealing with a high volume of calls and questions concering the program. Because the repair form was created on the back end of the site, and therefore would need to be prioritzed with the rest of the company projects, my team wanted a sooner solution using front end developement.
The Solution:
The Rechaco landing page was missing improtant information that could assist the user as they go into the repair form. I had several meetings with the Rechaco team and customer service to discuss top concerns users are facing with the current experience. In addition, we discussed what outcome the teams were looking for, ultimately being fewer calls and emails from Rechaco users.
From here, I created a heirarchy of information based on these discussions that would lead to a better solution for the user as well as the Chaco teams involved. From here, I began designing a solution. After the designs were finalized and presented a design review, they were passed over to the Chaco brand designers to bring the brand to life and alter to meet all of Chaco’s brand standards. Check out the live page here!
Strategies:
Research any other repair programs in the industry, test landing page with users, and host several design review iterations with a variety of groups.
Accessibility:
Chaco’s current branding was used throught the design to meet WCAG guidelines.
Tools Used:
Adobe XD
Others Involved:
Dan Meyer - Senior Digital Designer