The Problem: Design packaging that makes both adults and kids want to buy a gourmet hot chocolate bomb.
The Solution: My goal was to show how cool winter can be with a ski patrol theme. I sought to portray elements of ski culture through ski poles, pine trees, and a caution sign. By doing this, I turned a classic winter drink into an experience.
Challenges: Hot chocolate bombs were on trend and I did a lot of competitive research to reach the conclusion that the packaging all looked similar. I wanted this one to stand out! So, I used alternative colors, fonts, and sold the drink as an experience, not just a warm beverage.
Tools used: InDesign, Illustrator