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Purpose: I was asked to design a climate report for the Colorado Food & Farm Alliance. They sent me a word document of all of the content and I took it from there.
Techniques: This was created in InDesign with elements from Illustrator and Photoshop.
Design Decisions: Yellow is cautionary and eye-catching, so it grabs the viewer, but green is hopeful. Studies have shown that people respond better to bad news when hope is represented. In addition, I used a subtle outline on CO throughout pages as well as tree rings. The tree ring also implies a ripple effect, telling viewers that their actions to battle climate change can inspire others to do the same.
Outcome: This will be used on their website and printed to discuss climate change.