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Purpose: This brochure is looked at and used by thousands of first-year students and their parents every year. This brochure was dated and while the content was still informative, I wanted to also make it fun to look at and read.
Techniques: This brochure was primary created in InDesign with minor photo edits in Photoshop.
Design Decisions: I wanted to utilize photos of color foods and smiling faces. Because this is a university brochure, I kept the official yellow and blue colors for the color palette. To add a pop of other colors, I added spinach leaves to add movement to the layout and give it a healthy and fresh feel.
Outcome: This brochure will be used on the University of Pittsburgh’s dining site for years to come and help students discover what and where to eat on campus.