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Purpose: Smokeland BBQ is a new dining concept on campus. The dining director wanted a food truck to go with it and asked for some food truck wrap mock-ups.
Techniques: This was created on Illustrator using the pen tool and a Wacom tablet.
Design Decisions: The dining director asked that the food truck itself had a black background. Because of this, I had to find other ways to make it pop. I used warm colors and fun, hand-drawn sketches of BBQ items to make the truck eye-catching.
Outcome: This design was used as a concept and instead of doing a rebrand, they decided that due to time constraints, they needed to keep current branding.