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Purpose: In an ordinary year, we hold a fashion show for three sister stores at the University of Pittsburgh. Due to COVID, we came up with the idea of a magazine to show off their latest looks. I was asked to combine the branding of all stores to create one, cohesive magazine.
Techniques: This magazine was primary created in InDesign with Illustrator and Photoshop elements throughout.
Design Decisions: My client asked that the magazine be happy and show movement.
Outcome: This magazine will be promoted all fall and are helping to drive up sales. My clients loved the magazine and I am currently working on the winter edition.
Testimonial: “It is really great! You should be proud. It’s the best piece of marketing I think we have ever had.” - Executive Director of University Stores